Money
29
The Money Story You Inherited That's Keeping You Broke with Dr. Amara Osei | E29
Most women Sherry talks to are smart, capable, and completely sabotaging their own income without knowing it. In this episode, certified financial therapist Dr. Amara Osei breaks down why the problem isn't your strategy or your spreadsheet. It's the story you absorbed about money before you were old enough to question it.
Dr. Osei works with high-achieving women who earn well on paper but can't seem to hold onto wealth, charge what they're worth, or stop feeling guilty every time they spend money on themselves. She and Sherry get into the specifics — where these stories come from, how they show up in your business, and the exact process Dr. Osei uses to rewrite them for good.
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Take away
Why your money story was written before you turned 10 and how it's still making decisions for you today
The difference between a money wound and a money habit and why that distinction changes everything
How undercharging is almost always an emotional issue disguised as a pricing problem
The journaling exercise Dr. Osei gives every client in their first session
What financial therapy actually looks like and how it's different from seeing a financial advisor
Why women who grow up watching financial stress tend to either hoard money or repel it
How to start separating your self-worth from your net worth
Show notes
[00:00] Introduction and why money is always a mindset conversation first
[04:22] Dr. Osei's background and what led her to financial therapy
[09:15] What a money story actually is and where yours came from
[15:40] The three most common money wounds Dr. Osei sees in ambitious women
[22:08] Undercharging as an emotional pattern not a pricing mistake
[30:55] The rewrite process: how to identify and replace inherited beliefs
[39:20] Practical tools you can use this week
[46:10] Dr. Osei's honest take on the wealth gap and what women can do about it
[50:30] Where to find Dr. Osei and her resources
Resources mentioned
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Full transcript
Lightly edited for clarity.
Read full transcript
Sherry Brooks: Amara, welcome to the show. I have been wanting to have this conversation for a long time because I talk about mindset constantly but money mindset specifically — I feel like it deserves its own deep dive.
Dr. Amara Osei: Thank you for having me. I completely agree. Money is one of the last taboo topics and it is also one of the most emotionally loaded ones, which is exactly why I ended up doing what I do.
Sherry: Let's start at the beginning. What is a money story and how does someone even know they have one?
Dr. Osei: Everyone has one. A money story is essentially the collection of beliefs, emotions, and rules you have about money that were formed in childhood — usually before age ten — through what you observed, what you were told, and what you experienced. Most people have never consciously examined theirs. They just live by it.
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